Eric Christopher Webb, DDiv., CPLC

Director of Communications

/Editor of The Sphinx

Alpha Phi Alpha Fraternity, Inc.

Cell: 443-635-5911


April 21, 2023





BALTIMORE, MD – Alpha Phi Alpha Fraternity, Inc. announced Burning Sands as its ‘Official Golf Partner’ – having signed an exclusive three-year agreement to manufacture, sell, and advertise golf bags with Alpha trademarks.


Founded by the Nobles Family in Huntsville, AL in 2021, Burning Sands is a Greek Paraphernalia Company that is focused on introducing quality, high end attire and accessories to all D9 organizations.


“We are focused on providing items that fall outside of the cultural norms and show how dynamic we are as a people,” according to Burning Sands’ website. “We as Black Greeks embody style, fashion and culture and we at Burning Sands want to help shine the light on how brilliant we are.”


As an official partner, Burning Sands, and others pay a premium license fee and depending on success, the Fraternity may receive royalties. Other Fraternity official partners include RG Apparel for IMDP blazers, Sphinx Reserve for Online Shop, Greek Traditions for subscription boxes, and Herff Jones as maker of the Official Badge and certain jewelry pieces that includes the Fraternity Shield.


“Burning Sands makes a top-notch product, and we are excited to partner with them as our ‘Official Golf Partner’,” said Brother Sean L. McCaskill, the Fraternity’s executive director. “The fact that the company is Alpha Brother-owned makes the partnership that much more rewarding since it supports our effort to ensure ‘Alpha dollars touch Alpha Brothers’.”


To purchase, Burning Sands’ official Alpha golf bags, visit:




About Alpha Phi Alpha

The Alpha Phi Alpha Fraternity, Inc., the first intercollegiate Greek-letter fraternity established for African American men, was founded on December 4, 1906, at Cornell University in Ithaca, NY and is headquartered in Baltimore, MD.  The Fraternity has long stood at the forefront of the African American community’s fight for civil rights through Alpha men such as Martin Luther King, Jr., Adam Clayton Powell, Thurgood Marshall, Paul Robeson, Andrew Young, Edward Brooke and Cornel West. The fraternity, through its more than 720 college and alumni chapters and general-organization members, serves communities in the United States, Africa, Europe, Asia, and the Caribbean. Visit us at and follow us on all platforms @apa1906network.